Indeed’s been looking for new opportunities that would fit into the company’s strategy. From initial market research, we found out that 51% of workers were planning to change jobs in 2018. Additionally, 24% of job seekers want to level up their careers. It signaled that job seekers might need guidance on how to be successful and grow in their careers
My role: Lead designer
Duration: 4 quarters
Responsibilities: End-to-end process
Visitors per month
Job applies growth
workshop
My next goal was to create a consensus for UX strategy and the product vision. To do so, I brought the core-product team leads together and conducted a mix of activities. I concluded the workshop with a documented action plan and a vision prototype to move the product forward. Here are the outcomes:
Built agreement around business requirements and user problems
Brainstormed ideas and aligned on the feasible North Star that we can built in two years time
Defined a high level roadmap and key milestones
Design
I designed a user flow and high-fidelity mockups. I shared my progress with stakeholders and collected initial feedback. After a few iterations, I started preparing a research plan
research
From the evaluative research, I learned how satisfied participants were with the prototype. Additionally, identified the required changes to improve the experience. Despite a few minor bugs, user testing revealed that 5 out of 5 participants would use our product in the future
All participants mentioned that they’d use the product in the future
More detailed information about how to start a career would be useful
Most participants said that the content was informative. They were particularly excited about the salary information and the comparison tool
EXPERIMENTS
At the same time, I analyzed the existing data and searched for A/B test opportunities. One example might be the filters feature. Initially, there was low engagement with the feature, especially on mobile devices. Our hypothesis was that the filters button might’ve been easily overlooked. To address this, we created a new variant with a more visible function. As a result, the number of clicks on the filters in variant B increased by 10%
Countries
Job applies growth
Visitors per month
Created pages
I would advocate even more for investing time and resources into building a strong IA during the MVP phase. Initially, directors assured me that we would prioritize it after the MVP launch. However, later on, there were many other initiatives that seemed to have higher priority. I tested discoverability and findability during initial concept testing and there weren’t any concerns, but it could become a usability problem if we introduce more content to pages.
The main tradeoff my team made was in regards to the curation of content for job seekers. While there was a user need to create content for job seekers who want to level up in their careers, we initially focused on those who want to change their careers. This decision was more aligned with Indeed's business model and revenue streams.