Rains is a Danish company that offers a full line of waterproof outerwear, bags and accessories to the fashion conscious consumer.
A core aspect of the product list is leading the user towards a product page. Users select and reject products based on the way information is displayed.
I focus on what are the 'must have' page elements, where they should appear and how to maximise the value of them.
Eliminating distractions, setting clear expectations and transparent approach can boost the checkout experience.
If the site looks good on mobile devices, it translates better to all devices. Additionally, the mobile-first approach is also a content-first approach.